Yesterday I was puzzling out a tough problem and I called two close friends to help me work it through – which they did. It was a really nice feeling to know I could call on these resources and that I could trust in what I would receive, and feeling that emotion yet again when […]
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Entries by elizabeth
A third piece of this thought process here: The same people who come to me asking about “digital marketing” without exception lump social media in there. In fact, many seem to think that social media is the sum total of digital marketing, or at least the most important part. NO. No. No. Social isn’t digital […]
Having been intensely steeped over the past year in advertising-based digital brand businesses, I have been walking two companies through this. The mobile chasm is simply this: Any native digital media brand (read: a company that began as a website or group of websites, and that sells advertising as its primary revenue stream) is now […]
Why are you afraid to be creative? I hear from friends and colleagues all the time that they don’t feel supported in the world or in business as creative individuals. Look around you. Creativity is exploding. Tumblr is past SIXTEEN BILLION pageviews per month and growing. Tumblr is about nothing but creativity. Instagram has eighty […]
Remember “the audience is listening”? No longer applicable. If you define an audience as a group of people who are only, or even primarily, watching and/or listening, then there’s no such thing as an audience anymore. Photo by Pieter Musterd. Creative Commons.
There is a perception that social media is an extension of digital marketing, and this makes it frightening new territory for people who don’t see themselves as digital. But it’s not the same as learning code or even learning to troubleshoot your laptop or hook up a home system. There’s a reason it’s called social. […]
Ideas are an inexhaustible resource. Some people prefer to keep their ideas close to the vest, in fear that they will be stolen. Most ideas benefit from the sunlight of sharing. An idea that passes through the hands of a few smart, creative thinkers is bound to be made all the better for it.
Conversation around brands isn’t any different than conversation at a cocktail party. The most interesting one will have the most conversation and leave the greatest impression. (The trainwreck will leave an impression, too, but it’s not the one you’re looking for.) Would you talk to your mom with that mouth? Photo by Mo Riza. Creative […]
When you start something, the goal you’ve set in your mind will inevitably define and color what you create. Building something from the inception with the goal to sell it is distinctly different from building something you see as beneficial to the world, or something that follows a personal passion. This amazing piece by Vinod […]
The single most appropriate question to someone who attacks, dismisses, or trolls: “What are you afraid of?” – Seth Godin, today