There is a perception that social media is an extension of digital marketing, and this makes it frightening new territory for people who don’t see themselves as digital.
But it’s not the same as learning code or even learning to troubleshoot your laptop or hook up a home system. There’s a reason it’s called social. It’s not digital.
It’s technology catching up to human nature.
If you can be social, you can handle social media. Just do what comes naturally (really!). Don’t sell, just like you wouldn’t sell to friends.