Elizabeth Brooks has been a leader in the digital revolution that has fundamentally altered the way we experience media and the way we create businesses. Elizabeth’s global, digital native experience in brand creation and development, business development, strategic partnership building, and creative campaigns enables her to engage with brands and consumers in new ways.
Elizabeth began her professional career as a music industry marketing and A&R executive. She left Sony Music in 1999 to join the fledgling Napster, Inc., as Vice President, Marketing.
Elizabeth managed all aspects of the Napster brand from under one million to over seventy million registered users. She created all messaging for Napster and ran an enormously successful media strategy for one of the most publicized technology businesses in history, which was not remotely as easy as it may have looked! Elizabeth executed all of Napster’s strategic partnerships and co-led the road show that secured Napster’s major financing.
After the closure of Napster, Elizabeth held positions at BMG Music Publishing (Vice President, Creative) and at Buy.com (Senior Vice President, Business Development), growing her understanding of asset maximization, retail, ecommerce, and merchandising.
As a leader in digital media, Elizabeth evolved industry-wide media policies, including digital rights management (remember that?) and licensing standards.
Elizabeth moved into the mobile space in 2004 as EVP, Marketing, at GoTV Networks, a pioneer in mobile video.
Elizabeth recognized the potential of 3D technology to reshape cinema, gaming, and consumer electronics, and in 2008 joined 3D experience provider RealD as Chief Marketing Officer. RealD executed a successful public offering in 2010.
Post-RealD, Elizabeth worked with consulting clients including EMI Music (where she functioned as head of digital marketing) and Electronic Arts.
Elizabeth went on to be Senior Vice President, Content and Marketing, at Live Nation Entertainment, the world’s largest producer of concerts and the global hub for live events. Much of Elizabeth’s Live Nation work was focused on content strategy, emerging platforms, immersive and experiential design, interactive strategy, and practical business modeling.
Elizabeth is currently Chief Marketing Officer and Executive in Residence at Sopris Capital in New York City, leading marketing, product, and commercial strategy for multiple Sopris portfolio companies. She sits on the boards or advisory boards of Lucid, East African Social Ventures, Swipecast, ThreeSixtyEight, and Crushroom. Elizabeth contributes pro-bono work to several non-profits; dives, swims, hikes, and climbs; and is an exhibited and published documentary and fine art photographer.
Elizabeth lives between downtown LA, New York City, and an airport somewhere with her family and two well-travelled dogs named Johnny Cash and Leia the Snow Globe.