“You want to cultivate internal capability, not just hire it” – Michael Schrage in HBR on data fluency in a team. You don’t want the “analytics person” to be the only one on the team who speaks the language. Stop Searching for That Elusive Data Scientist
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Entries by elizabeth
See “No Cameras Allowed” by Marcus Haney (the dude who did “Connaroo – How Broke Kids Do Bonnaroo”). It captures the essence of the live music experience. Like Ferris Bueller at a festival. This is the original trailer before MTV picked up rights. If it disappears off the interwebs, let me know 😉
Two underrated actions/abilities that will take you very far in business, just as in life: responsiveness and caring. Did you let someone know you heard them? And does it matter to you that there’s a problem to be solved? Say yes to both.
“Creativity is a product of the desire to be helpful: help make it better, help make it faster, help make it more beautiful, help make it simpler.” – Cary Paik, architect This is one of the most beautiful, and to me accurate, definitions of creativity I’ve ever come across. Full video on creativity and business […]
You have to make a reaction. You have to surprise. You have to astonish yourself. Be always on a wire, a thread. – Jean-Louis Dumas of Hermès
One of the principles of microfinance is that, by extending credit, microlenders allow people to get out of a bare-survival relationship with moneylenders: a situation where subsistence is all that’s achievable. This blocks entrepreneurship. Extending credit allows the “breathing room” for a human being to actually start a business and grow it. This is why […]
When you create art, it rings with truth and authenticity. When you create “marketing”, it often rings hollow. If we lose sight of art in the rush of business, we suffer for it as marketers, even if our business seems an “ordinary” one.
“Equity analyst Dan Salmon may have never gotten as much feedback on a research note as the one he wrote six weeks ago about native ads — the trendy, bespoke executions mimicking the form of the content around them. “It was agency people saying ‘This doesn’t work, it doesn’t scale,’” Mr. Salmon recalled at a […]
Your data is (are, depending on your grammatical preference) your personal information – the biggest currency there is today; control it, own it, and even find a way to profit by it. Everybody else does.
I’ve been asked to explain programmatic buying. So….remember when you, or someone on your team, would review (hopefully on a daily basis at least) your digital ad performance, and re-allocate the buys immediately to optimize your spend? Requiring six calls to one or more agencies and probably a few arguments along the way. Most tasks […]