Entries by elizabeth

Cultivate curiosity

Cultivate curiosity. Especially about other people. It’s too easy to keep your head down, focused on your project, your objectives, your industry. Ask someone else about what they do and why they love it. It will be good for “your work” too. Photo by Talia Cohen.

What content needs to learn from gaming

There has been a fixed idea in the minds of content owners for a very long time now. It’s a “gating” mindset – the user needs to pay to enjoy the content BEFORE they’ve begun to enjoy it. Gaming already learned this lesson. It’s a lot easier to get someone to pay when they’re already […]

The Dawn Wall

You’ve almost certainly seen the amazing free-climbing ascent of El Capitan’s Dawn Wall completed this week by Tommy Caldwell and Kevin Jorgeson. (If not, here’s a nice write-up.)  To put it into perspective, “sending” a 5.12 and above pitch means you’re a GREAT rock climber. The Dawn Wall is an unbroken stretch of 32 pitches from […]

“I’m sorry, that’s all I can do.”

When you say “That’s all I can do”, do you really mean “That’s all I’m required to do”? Don’t aspire to the minimum necessary. Not aspiring to the minimum necessary is how great businesses like Zappos build unbeatable reputations for customer service. But it’s pretty applicable in everyday life as well. It’s not about what […]

Get uncomfortable with your tools

This seems so obvious but it’s one of those things, like healthy habits, that we forget to do in the rush of daily responsibility. We spend a lot of time getting systems and tools together that work seamlessly for us. Now, get uncomfortable. Get splinters. Spend a day, preferably more, dependent on a platform/product that’s […]

F’ing awesome: Let’s Meet: How to Prevent Big Companies from Wasting Your Startup’s Time http://t.co/UnzguoZH1J via @hunterwalk — elizabeth brooks (@elizabrooks) October 15, 2014