Entries by elizabeth

Get a map

So you’re making a change. It takes guts. Good for you. You don’t need to leap into the great unknown. Slow down and listen to yourself. Where do you want to go? This isn’t an epic question, like the old interview q  “Where do you see yourself in five years?”. It’s more about listening to […]

Marketing is a product

I’ve worked as both a head of marketing and a product lead, but sometimes the two are absolutely separated and viewed as completely different domains and disciplines. This is a fallacy. Marketing is a product. Your marketing strategy/rollout is a cohesive creation, including brand, messaging, content, etc., but also built on top of multiple platforms: […]

Accordion, St. Francis Madera School for the Blind

This photograph was taken in Madera, Soroti, Uganda at an extraordinary school run by and housing extraordinary people. The visually impaired in East Africa don’t have a lot of choices and often face abandonment or worse. St. Francis is a boarding school by necessity. One of the ways the kids (ranging from 3 to late […]

Cultivate curiosity

Cultivate curiosity. Especially about other people. It’s too easy to keep your head down, focused on your project, your objectives, your industry. Ask someone else about what they do and why they love it. It will be good for “your work” too. Photo by Talia Cohen.

What content needs to learn from gaming

There has been a fixed idea in the minds of content owners for a very long time now. It’s a “gating” mindset – the user needs to pay to enjoy the content BEFORE they’ve begun to enjoy it. Gaming already learned this lesson. It’s a lot easier to get someone to pay when they’re already […]

The Dawn Wall

You’ve almost certainly seen the amazing free-climbing ascent of El Capitan’s Dawn Wall completed this week by Tommy Caldwell and Kevin Jorgeson. (If not, here’s a nice write-up.)  To put it into perspective, “sending” a 5.12 and above pitch means you’re a GREAT rock climber. The Dawn Wall is an unbroken stretch of 32 pitches from […]

“I’m sorry, that’s all I can do.”

When you say “That’s all I can do”, do you really mean “That’s all I’m required to do”? Don’t aspire to the minimum necessary. Not aspiring to the minimum necessary is how great businesses like Zappos build unbeatable reputations for customer service. But it’s pretty applicable in everyday life as well. It’s not about what […]

Get uncomfortable with your tools

This seems so obvious but it’s one of those things, like healthy habits, that we forget to do in the rush of daily responsibility. We spend a lot of time getting systems and tools together that work seamlessly for us. Now, get uncomfortable. Get splinters. Spend a day, preferably more, dependent on a platform/product that’s […]