There's plenty about me on here already.
When you create art, it rings with truth and authenticity. When you create “marketing”, it often rings hollow. If we lose sight of art in the rush of business, we suffer for it as marketers, even if our business seems an “ordinary” one.
“Equity analyst Dan Salmon may have never gotten as much feedback on a research note as the one he wrote six weeks ago about native ads — the trendy, bespoke executions mimicking the form of the content around them. “It was agency people saying ‘This doesn’t work, it doesn’t scale,’” Mr. Salmon recalled at a […]
Your data is (are, depending on your grammatical preference) your personal information – the biggest currency there is today; control it, own it, and even find a way to profit by it. Everybody else does.
I’ve been asked to explain programmatic buying. So….remember when you, or someone on your team, would review (hopefully on a daily basis at least) your digital ad performance, and re-allocate the buys immediately to optimize your spend? Requiring six calls to one or more agencies and probably a few arguments along the way. Most tasks […]
Yesterday I was puzzling out a tough problem and I called two close friends to help me work it through – which they did. It was a really nice feeling to know I could call on these resources and that I could trust in what I would receive, and feeling that emotion yet again when […]
A third piece of this thought process here: The same people who come to me asking about “digital marketing” without exception lump social media in there. In fact, many seem to think that social media is the sum total of digital marketing, or at least the most important part. NO. No. No. Social isn’t digital […]
Having been intensely steeped over the past year in advertising-based digital brand businesses, I have been walking two companies through this. The mobile chasm is simply this: Any native digital media brand (read: a company that began as a website or group of websites, and that sells advertising as its primary revenue stream) is now […]
Why are you afraid to be creative? I hear from friends and colleagues all the time that they don’t feel supported in the world or in business as creative individuals. Look around you. Creativity is exploding. Tumblr is past SIXTEEN BILLION pageviews per month and growing. Tumblr is about nothing but creativity. Instagram has eighty […]
Remember “the audience is listening”? No longer applicable. If you define an audience as a group of people who are only, or even primarily, watching and/or listening, then there’s no such thing as an audience anymore. Photo by Pieter Musterd. Creative Commons.
There is a perception that social media is an extension of digital marketing, and this makes it frightening new territory for people who don’t see themselves as digital. But it’s not the same as learning code or even learning to troubleshoot your laptop or hook up a home system. There’s a reason it’s called social. […]