Let data inform your content

(Repost from 2014)

This is one of my big points in content strategy. Sometimes people think it’s a conflict with creativity.

Great data is as human as you are. It’s an intimate knowledge of your audience that allows you to tell a better story. Tell me you’re not funnier when you tell a joke to a friend – because you know what that person likes and dislikes.

 

Photo by Quinn Dombrowski.