This is one of my big points in content strategy. Sometimes people think it’s a conflict with creativity.
Great data is as human as you are. It’s an intimate knowledge of your audience that allows you to tell a better story. Tell me you’re not funnier when you tell a joke to a friend – because you know what that person likes and dislikes.
Photo by Quinn Dombrowski.
http://work.elizabethbrooks.net/wp-content/uploads/2014/12/2250517065_5806eb00ee_o.jpg25923888elizabethhttp://work.elizabethbrooks.net/wp-content/uploads/2014/12/logo340x156-v3.pngelizabeth2015-09-17 01:31:122016-01-15 20:06:51Let data inform your content