Posts

Let data inform your content

(Repost from 2014)

This is one of my big points in content strategy. Sometimes people think it’s a conflict with creativity.

Great data is as human as you are. It’s an intimate knowledge of your audience that allows you to tell a better story. Tell me you’re not funnier when you tell a joke to a friend – because you know what that person likes and dislikes.

 

Photo by Quinn Dombrowski.

Grow your own: data fluency in your team

“You want to cultivate internal capability, not just hire it” – Michael Schrage in HBR on data fluency in a team.

You don’t want the “analytics person” to be the only one on the team who speaks the language.

Stop Searching for That Elusive Data Scientist