Posts

Let data inform your content

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(Repost from 2014)

This is one of my big points in content strategy. Sometimes people think it’s a conflict with creativity.

Great data is as human as you are. It’s an intimate knowledge of your audience that allows you to tell a better story. Tell me you’re not funnier when you tell a joke to a friend – because you know what that person likes and dislikes.

 

Photo by Quinn Dombrowski.

Grow your own: data fluency in your team

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“You want to cultivate internal capability, not just hire it” – Michael Schrage in HBR on data fluency in a team.

You don’t want the “analytics person” to be the only one on the team who speaks the language.

Stop Searching for That Elusive Data Scientist

The biggest currency there is today

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Your data is (are, depending on your grammatical preference) your personal information – the biggest currency there is today; control it, own it, and even find a way to profit by it. Everybody else does.