Last night, the Nets celebrated Pride. It’s a special year – the 50th anniversary of Stonewall is upon us and World Pride is coming to New York in June. Naturally, we turned Barclays Center into a rainbow. The Marketing, Community Relations, and Community teams crushed it on this one, integrating a special pre-game panel, custom content, and much more.
Below you can check out the making of that Pride Night activation…the piece you cannot see includes team members going the extra mile (by the way, it’s normal to cover 3.5-4 miles on a game night in Barclays), running in every direction, and pulling extra inventory to ensure we truly had rally towels in every section we needed.