Committing to Culture & Lunar New Year

Brooklyn is an exhilaratingly diverse community, and the borough’s NBA team has always been committed to reflecting that. This year we were able to dedicate additional resources to game presentation and creative – and our first move was to double down on cultural platforms.

Here, the week after Pride Night, you see us kicking off Nets Lunar New Year with pyro, lion dancers, custom graphics, lucky red envelopes, auspicious foods, an arena lit all in red, and game ball delivery by the Chinese Consul! VP Game Presentation Paul Kamras and his whole team made this happen in partnership with our head of China marketing, Effie Jiang.

The train of lion dancers and musicians weaving their way across the Barclays Center concourse was amazing to behold and the fans went crazy capturing and sharing it.

Personally, I wanted to see lion dancers on our court, and I got my wish.