Brooklyn Nets Celebrate Pride

Last night, the Nets celebrated Pride. It’s a special year – the 50th anniversary of Stonewall is upon us and World Pride is coming to New York in June. Naturally, we turned Barclays Center into a rainbow. The Marketing, Community Relations, and Community teams crushed it on this one, integrating a special pre-game panel, custom content, and much more.

Below you can check out the making of that Pride Night activation…the piece you cannot see includes team members going the extra mile (by the way, it’s normal to cover 3.5-4 miles on a game night in Barclays), running in every direction, and pulling extra inventory to ensure we truly had rally towels in every section we needed.

The making of Brooklyn Nets Pride 2019

We Go Biggie-er

Today we unveiled this. Our Brooklyn Nets 2018 City Edition uniform. More than an alternate uniform, it’s an integrated marketing platform rooted in Brooklyn culture – an homage to Christopher Wallace and the impact he had both on our borough and globally.

The City Edition Jersey is an opportunity for teams to shout out to their home town: to highlight something special about the city, something that resonates with fans, and to step out of line a bit. Playing with the identity is encouraged – time to experiment.

Biggie meant a lot to the world, but he especially meant a lot to Brooklyn. We were fortunate enough to work with the Wallace family on this project and to have the very enthusiastic support of our partner Nike.

Check our reveal below.

Look, It’s a Plane! A Custom Plane. We Go Big.

Today, at JetBlue’s JFK hangar, we revealed a core piece of our City Edition Jersey integrated marketing platform (and one of the biggest pieces of OOH advertising I’ve ever bought ;-)).

As a natural extension of the Nets’ and Barclays Center’s brand partnership with JetBlue, our custom livery Airbus A320, named “BK Blue”, will fly countrywide for several years.

Our launch at the hangar, pulled together heroically by the sponsorship team, included the Brooklynettes Dancers, a snap basketball court, Nathan’s hot dogs, black and white cookies, AND…..a catwalk reveal of our 2019 City Edition jersey. More on that in another post!

Ever wondered how a jet gets a custom paint job? Check out JetBlue’s wrap-up below.