Do Not Touch

Just back from CES, the massive electronics/tech show in Vegas. I was walking through the 3D printing exhibits (still cool to see) and noticed one company had a whole shelf of beautifully made items front and center – with a large sign saying “Please Do Not Touch”.

Most of the other booths were full of curious convention-goers turning over, examining, and generally touching the 3D-printed merchandise.

Customers, and potential customers, don’t want to be told “Do Not Touch”. Whatever the equivalent of touching is for you- tactile handling of a product or simply letting customers know there’s a real person behind an interaction – encourage the people you want to attract to “Please Touch”.


Photo by John O’Nolan.

“I’m sorry, that’s all I can do.”

When you say “That’s all I can do”, do you really mean “That’s all I’m required to do”? Don’t aspire to the minimum necessary.

Not aspiring to the minimum necessary is how great businesses like Zappos build unbeatable reputations for customer service. But it’s pretty applicable in everyday life as well.

It’s not about what you “can” do, or what you “must” do – the answer is going to be in what you actually do.

Photo by Sudiono Muji.