When you say “That’s all I can do”, do you really mean “That’s all I’m required to do”? Don’t aspire to the minimum necessary.

Not aspiring to the minimum necessary is how great businesses like Zappos build unbeatable reputations for customer service. But it’s pretty applicable in everyday life as well.

It’s not about what you “can” do, or what you “must” do – the answer is going to be in what you actually do.

Photo by Sudiono Muji.