Happy Birthday John: John Lennon 70th Birthday Project

I took this project on because Lennon has meant so much to me since my earliest childhood and ended up working on EMI digital for over a year. Here, I worked with EMI UK to put the pieces together from a standing start in celebration what would have been the 70th of this remarkable man. Tentpole events, sweeps, YouTube campaigns – there were many aspects to this project, but first we had to get the basics right.