How to understand social

There is a perception that social media is an extension of digital marketing, and this makes it frightening new territory for people who don’t see themselves as digital.

But it’s not the same as learning code or even learning to troubleshoot your laptop or hook up a home system. There’s a reason it’s called social. It’s not digital.


It’s technology catching up to human nature.

If you can be social, you can handle social media. Just do what comes naturally (really!). Don’t sell, just like you wouldn’t sell to friends.

Photo by Suzanne. Creative Commons.

All progress depends on the unreasonable goal

When you start something, the goal you’ve set in your mind will inevitably define and color what you create. Building something from the inception with the goal to sell it is distinctly different from building something you see as beneficial to the world, or something that follows a personal passion.

This amazing piece by Vinod Khosla in the NYT says it far better than I can. “You want missionaries, not mercenaries.”

“The creativity, productivity and pace of innovation in Silicon Valley relies on brilliant and foolish entrepreneurs being unreasonable enough to believe they can be the exception to the ‘rule.’ As George Bernard Shaw said, ‘all progress depends on the unreasonable man.’ If everyone played it safe, we wouldn’t get anywhere.”

don't start with tools, start with goals

Today’s hot tools are tomorrow’s obvious must-haves and next week’s obsolete strategies.