Proof “Know Me” Campaign

We took a very different direction on this introductory video for the Proof suite of software products. Proof is based on matching cookies and device IDs to a) a media campaign of any kind and b) Lucid’s huge pool of survey respondents. It reveals a picture of the audience that marketers have historically not been able to see.
I thought it would be interesting to work off the idea that we don’t know much about other people, and that as you get to know someone they gradually reveal small things about themselves that add up to a greater whole.

The North Face goes experiential…and the bottom drops out

Awesome instore activation from The North Face Korea. What will a customer do when the floor literally disappears? Luckily there’s a climbing wall…it’s North Face, after all.