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What content needs to learn from gaming

There has been a fixed idea in the minds of content owners for a very long time now. It’s a “gating” mindset – the user needs to pay to enjoy the content BEFORE they’ve begun to enjoy it.

Gaming already learned this lesson. It’s a lot easier to get someone to pay when they’re already having fun. Of course you want to power-up after you’ve successfully surfed through a medieval castle in space (I made that one up).

In-app monetization changed everything for game models.

This is one reason trusted brands like Disney do better upfront in the gated model. They’re already a proven source of fun.

Asking people to pay before you’ve proven your value is tough. Ask me for money when I’m having fun.

Years and Years “Memo”

Photo by Doran. Creative Commons.