Today, at JetBlue’s JFK hangar, we revealed a core piece of our City Edition Jersey integrated marketing platform (and one of the biggest pieces of OOH advertising I’ve ever bought ;-)).
As a natural extension of the Nets’ and Barclays Center’s brand partnership with JetBlue, our custom livery Airbus A320, named “BK Blue”, will fly countrywide for several years.
Our launch at the hangar, pulled together heroically by the sponsorship team, included the Brooklynettes Dancers, a snap basketball court, Nathan’s hot dogs, black and white cookies, AND…..a catwalk reveal of our 2019 City Edition jersey. More on that in another post!
Ever wondered how a jet gets a custom paint job? Check out JetBlue’s wrap-up below.