Yesterday I was puzzling out a tough problem and I called two close friends to help me work it through – which they did.
It was a really nice feeling to know I could call on these resources and that I could trust in what I would receive, and feeling that emotion yet again when the problem was lessened reinforced my trust.
Later that night, one of my friends called me for help on a knotty professional problem of her own. Being able to help, and being trusted in my ability to contribute, meant so much more to me than any help I had gotten earlier.
This applies to brands, products, and services as well as to people and resources. We place a lot of value in having systems around us that we can trust. But we must place an even great value on being trustworthy, and valuable, in the minds and hearts of others.