When you create art, it rings with truth and authenticity. When you create “marketing”, it often rings hollow.
If we lose sight of art in the rush of business, we suffer for it as marketers, even if our business seems an “ordinary” one.
Why are you afraid to be creative?
I hear from friends and colleagues all the time that they don’t feel supported in the world or in business as creative individuals.
Look around you. Creativity is exploding.
Tumblr is past SIXTEEN BILLION pageviews per month and growing. Tumblr is about nothing but creativity.
Instagram has eighty million users and over four billion photos shared.
DeviantArt has two and a half billion pageviews per month and is in or nearly in (depending on whom you go to for stats) the top 100 websites in the US. DeviantArt is definitively about sharing and accessing creative work.
Kickstarter is everywhere and is full of people supporting the highly creative passion projects of complete strangers.
Trust it. There’s something going on.
Ideas are an inexhaustible resource. Some people prefer to keep their ideas close to the vest, in fear that they will be stolen. Most ideas benefit from the sunlight of sharing. An idea that passes through the hands of a few smart, creative thinkers is bound to be made all the better for it.