https://work.elizabethbrooks.net/wp-content/uploads/2014/12/2250517065_5806eb00ee_o.jpg 2592 3888 elizabeth http://work.elizabethbrooks.net/wp-content/uploads/2014/12/logo340x156-v3.png elizabeth2015-09-17 01:31:122016-01-15 20:06:51Let data inform your content
Let data inform your content
(Repost from 2014)
This is one of my big points in content strategy. Sometimes people think it’s a conflict with creativity.
Great data is as human as you are. It’s an intimate knowledge of your audience that allows you to tell a better story. Tell me you’re not funnier when you tell a joke to a friend – because you know what that person likes and dislikes.
Photo by Quinn Dombrowski.