https://work.elizabethbrooks.net/wp-content/uploads/2016/01/4851777726_2edde22334_b.jpg 683 1024 elizabeth http://work.elizabethbrooks.net/wp-content/uploads/2014/12/logo340x156-v3.png elizabeth2016-01-11 01:03:432016-01-11 01:28:18Do Not Touch
Do Not Touch
Just back from CES, the massive electronics/tech show in Vegas. I was walking through the 3D printing exhibits (still cool to see) and noticed one company had a whole shelf of beautifully made items front and center – with a large sign saying “Please Do Not Touch”.
Most of the other booths were full of curious convention-goers turning over, examining, and generally touching the 3D-printed merchandise.
Customers, and potential customers, don’t want to be told “Do Not Touch”. Whatever the equivalent of touching is for you- tactile handling of a product or simply letting customers know there’s a real person behind an interaction – encourage the people you want to attract to “Please Touch”.
Photo by John O’Nolan.