There's plenty about me on here already.
Ideas are an inexhaustible resource. Some people prefer to keep their ideas close to the vest, in fear that they will be stolen. Most ideas benefit from the sunlight of sharing. An idea that passes through the hands of a few smart, creative thinkers is bound to be made all the better for it.
Conversation around brands isn’t any different than conversation at a cocktail party. The most interesting one will have the most conversation and leave the greatest impression. (The trainwreck will leave an impression, too, but it’s not the one you’re looking for.) Would you talk to your mom with that mouth? Photo by Mo Riza. Creative […]
When you start something, the goal you’ve set in your mind will inevitably define and color what you create. Building something from the inception with the goal to sell it is distinctly different from building something you see as beneficial to the world, or something that follows a personal passion. This amazing piece by Vinod […]
The single most appropriate question to someone who attacks, dismisses, or trolls: “What are you afraid of?” – Seth Godin, today
Google’s Krishna Bharat: Hire people who are restless agents of change. YES.
As so many brands struggle to get beyond digital display, we field a lot of requests for “native” campaigns. Do you want native, or creative? We just ran an amazing campaign for the Sims that was a wrap-around, overlay, 3-D effect page takeover. It’s an awesome campaign. It’s not native advertising. It’s creative advertising. Native […]
Today’s hot tools are tomorrow’s obvious must-haves and next week’s obsolete strategies.
From Paul Carr’s TechCrunch piece on integrated advertising, especially on Twitter (the piece is wonderfully entitled NSFW: Give Me Ad-Free Conversation or Give Me Death (Please RT): A tweet isn’t a “piece of content”. It isn’t editorial. No matter whether we’re talking about what we’re having for lunch or suggesting a new movie or sharing […]
It’s remarkable to me that the conversations around digital music remain pretty much identical to the conversations we had in 2000, when Napster was supposedly taking over the world. I showed this Atlantic monthly article by the very smart Charles Mann, which I loved, to someone very close to me who wasn’t around in the […]
Someone who really wants to make a difference in the branding world could work on making giant Post-It’s stick to walls better…11:57 AM Apr 29th from TweetDeck