About elizabeth
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Entries by elizabeth
The Janoskians Get Caked
October 20, 2014 in content marketing, content strategy, creativity, video /by elizabethOne of my favorite content pieces from the team this year.
The North Face goes experiential…and the bottom drops out
October 16, 2014 in advertising, content strategy, creativity, digital advertising, experiential, video /by elizabethAwesome instore activation from The North Face Korea. What will a customer do when the floor literally disappears? Luckily there’s a climbing wall…it’s North Face, after all.
F’ing awesome: Let’s Meet: How to Prevent Big Companies from Wasting Your Startup’s Time http://t.co/UnzguoZH1J via @hunterwalk — elizabeth brooks (@elizabrooks) October 15, 2014
Grow your own: data fluency in your team
September 11, 2014 in creativity, data, digital media, management, startup, teambuilding /by elizabeth“You want to cultivate internal capability, not just hire it” – Michael Schrage in HBR on data fluency in a team. You don’t want the “analytics person” to be the only one on the team who speaks the language. Stop Searching for That Elusive Data Scientist
No Cameras Allowed
July 23, 2014 in creativity, entrepreneurship, festivals, live music, video /by elizabethSee “No Cameras Allowed” by Marcus Haney (the dude who did “Connaroo – How Broke Kids Do Bonnaroo”). It captures the essence of the live music experience. Like Ferris Bueller at a festival. This is the original trailer before MTV picked up rights. If it disappears off the interwebs, let me know 😉
Respond and care
June 15, 2014 in courage, creativity, entrepreneurship, ethics, giving, management, startup, strategy, teambuilding /by elizabethTwo underrated actions/abilities that will take you very far in business, just as in life: responsiveness and caring. Did you let someone know you heard them? And does it matter to you that there’s a problem to be solved? Say yes to both.
Creativity is a product of the desire to be helpful
May 30, 2014 in creativity, design, entrepreneurship, product development, startup, Uncategorized /by elizabeth“Creativity is a product of the desire to be helpful: help make it better, help make it faster, help make it more beautiful, help make it simpler.” – Cary Paik, architect This is one of the most beautiful, and to me accurate, definitions of creativity I’ve ever come across. Full video on creativity and business […]
Walking the wireMay 15, 2014 in branding, content strategy, courage, creativity, fashion, startup, strategy, Uncategorized /by elizabeth
You have to make a reaction. You have to surprise. You have to astonish yourself. Be always on a wire, a thread. – Jean-Louis Dumas of Hermès
You can’t create if you’re focused on survival
March 23, 2013 in courage, creativity, entrepreneurship, marketing, microfinance, non-profit, startup /by elizabethOne of the principles of microfinance is that, by extending credit, microlenders allow people to get out of a bare-survival relationship with moneylenders: a situation where subsistence is all that’s achievable. This blocks entrepreneurship. Extending credit allows the “breathing room” for a human being to actually start a business and grow it. This is why […]