the case for catalog music
Monday, May 3rd, 2010
The major record label groups all operate on an assumption. That assumption is that a label is “about” its current roster and existing (mostly pop) acts and it’s an assumption that has been held for a very long time.
Is this the tail wagging the dog? Why wouldn’t a modern record label flip its priorities and become a catalog of recorded music first and a promoter of new acts second if at all?
The pay-per-download model isn’t financially satisfactory or sustainable to the majors. If the dream of a major label is a successful subscription service or monetization of radio services like Pandora – these experiences won’t be like pay-per-download. They won’t be hit-driven – not current hits, anyway. If you have all-you-can eat music streaming, a percentage of people are going to use that primarily to check out new music. Most people will listen to a lot of what they love. Which will mean catalog.
Pay-per-download isn’t and never has been good for catalog because, unlike the introduction into market of the CD, there is no “replacement” period during which consumers need to re-buy their favorites in the new format. CDs are a digital format and most people capable of buying an iPod are capable of ripping a CD.
I’d love to see a “label” take its history as or more seriously than its present and try letting the dog wag its tail.
