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	<title>str.ate.gy</title>
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	<description>a marketing practice: branding, digital, social media, naming</description>
	<pubDate>Fri, 11 Jun 2010 21:49:11 +0000</pubDate>
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		<title>Adding value&#8230;to your audience</title>
		<link>http://work.elizabethbrooks.net/2010/blog/adding-valueto-your-customer/</link>
		<comments>http://work.elizabethbrooks.net/2010/blog/adding-valueto-your-customer/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 23:56:24 +0000</pubDate>
		<dc:creator>Elizabeth Brooks</dc:creator>
		
		<category><![CDATA[brand definition]]></category>

		<category><![CDATA[brand identity]]></category>

		<category><![CDATA[digital media]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[the ad biz]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[news]]></category>

		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://work.elizabethbrooks.net/?p=602</guid>
		<description><![CDATA[If you&#8217;re an owner of content, you are faced with the rock-and-a-hard-place discussed below: content is plentiful and plenty of it is free, so how are you going to make money?
Yes, you can make your content the absolute best in class, and you will find a fraction of your audience that will pay because your [...]]]></description>
		<wfw:commentRss>http://work.elizabethbrooks.net/2010/blog/adding-valueto-your-customer/feed/</wfw:commentRss>
		</item>
		<item>
		<title>It&#8217;s up to you to make the consumer more valuable</title>
		<link>http://work.elizabethbrooks.net/2010/blog/its-up-to-you-to-make-your-customer-more-valuable/</link>
		<comments>http://work.elizabethbrooks.net/2010/blog/its-up-to-you-to-make-your-customer-more-valuable/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 23:32:56 +0000</pubDate>
		<dc:creator>Elizabeth Brooks</dc:creator>
		
		<category><![CDATA[marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[the ad biz]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[content]]></category>

		<category><![CDATA[Felix Salmon]]></category>

		<category><![CDATA[media]]></category>

		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://work.elizabethbrooks.net/?p=588</guid>
		<description><![CDATA[It is up to <em>you</em> to <strong>make</strong> your customer more valuable.]]></description>
		<wfw:commentRss>http://work.elizabethbrooks.net/2010/blog/its-up-to-you-to-make-your-customer-more-valuable/feed/</wfw:commentRss>
		</item>
		<item>
		<title>the case for catalog music</title>
		<link>http://work.elizabethbrooks.net/2010/blog/the-case-for-catalog-music/</link>
		<comments>http://work.elizabethbrooks.net/2010/blog/the-case-for-catalog-music/#comments</comments>
		<pubDate>Tue, 04 May 2010 04:22:48 +0000</pubDate>
		<dc:creator>Elizabeth Brooks</dc:creator>
		
		<category><![CDATA[digital music]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[music business]]></category>

		<category><![CDATA[catalog]]></category>

		<category><![CDATA[music]]></category>

		<category><![CDATA[Pandora]]></category>

		<guid isPermaLink="false">http://work.elizabethbrooks.net/?p=578</guid>
		<description><![CDATA[The major record label groups all operate on an assumption. That assumption is that a label is &#8220;about&#8221; its current roster and existing (mostly pop) acts and it&#8217;s an assumption that has been held for a very long time. 
Is this the tail wagging the dog? Why wouldn&#8217;t a modern record label flip its priorities [...]]]></description>
		<wfw:commentRss>http://work.elizabethbrooks.net/2010/blog/the-case-for-catalog-music/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Conversation vs. Listening vs. Hearing</title>
		<link>http://work.elizabethbrooks.net/2010/blog/conversation-vs-listening-vs-hearing/</link>
		<comments>http://work.elizabethbrooks.net/2010/blog/conversation-vs-listening-vs-hearing/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 18:46:13 +0000</pubDate>
		<dc:creator>Elizabeth Brooks</dc:creator>
		
		<category><![CDATA[brand definition]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[social media]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[conversation]]></category>

		<guid isPermaLink="false">http://work.elizabethbrooks.net/?p=569</guid>
		<description><![CDATA[The word &#8220;conversation&#8221; is used a lot to reflect the fact that, yes, it&#8217;s required of a brand or company to enter into the conversation its customers are having - otherwise the conversation goes on without you, which is a bad bad thing. 
Now I see plenty of companies chattering away on Twitter, posting cool [...]]]></description>
		<wfw:commentRss>http://work.elizabethbrooks.net/2010/blog/conversation-vs-listening-vs-hearing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>branding for the five senses: the case for sonic brands</title>
		<link>http://work.elizabethbrooks.net/2010/blog/branding-for-the-senses/</link>
		<comments>http://work.elizabethbrooks.net/2010/blog/branding-for-the-senses/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 23:29:14 +0000</pubDate>
		<dc:creator>Elizabeth Brooks</dc:creator>
		
		<category><![CDATA[brand definition]]></category>

		<category><![CDATA[brand identity]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[brand]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[sonic branding]]></category>

		<guid isPermaLink="false">http://work.elizabethbrooks.net/?p=538</guid>
		<description><![CDATA[Great article by Martin Lindstrom in Fast Company yesterday on the most &#8220;addictive sounds&#8221; in the world - measured using neurological studies. Here&#8217;s his list of the top 10 branded sounds (i.e., sonic brands of one kind or another) in terms of their effect on the brain:

Top 10 Branded sounds:
1. Intel
2. National Geographic
3. MTV
4. T-Mobile
5. [...]]]></description>
		<wfw:commentRss>http://work.elizabethbrooks.net/2010/blog/branding-for-the-senses/feed/</wfw:commentRss>
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		</item>
		<item>
		<title>seven guideposts to a great name</title>
		<link>http://work.elizabethbrooks.net/2010/blog/seven-guideposts-to-a-great-name/</link>
		<comments>http://work.elizabethbrooks.net/2010/blog/seven-guideposts-to-a-great-name/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 23:03:00 +0000</pubDate>
		<dc:creator>Elizabeth Brooks</dc:creator>
		
		<category><![CDATA[brand definition]]></category>

		<category><![CDATA[brand identity]]></category>

		<category><![CDATA[naming]]></category>

		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://work.elizabethbrooks.net/?p=487</guid>
		<description><![CDATA[1) Choose a name that reflects both your brand soul and what your business actually does. &#8220;Brand soul&#8221; is the spirit you want your company to have: energetic, happy, meditative, efficient, etc. This is hard to quantify but is made up largely of a) associated meaning and b) sound.  &#8220;Metaphorical&#8221; names can fit this [...]]]></description>
		<wfw:commentRss>http://work.elizabethbrooks.net/2010/blog/seven-guideposts-to-a-great-name/feed/</wfw:commentRss>
		</item>
		<item>
		<title>got name? how to choose a naming firm</title>
		<link>http://work.elizabethbrooks.net/2010/blog/got-name-how-to-choose-a-naming-firm/</link>
		<comments>http://work.elizabethbrooks.net/2010/blog/got-name-how-to-choose-a-naming-firm/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 04:32:32 +0000</pubDate>
		<dc:creator>Elizabeth Brooks</dc:creator>
		
		<category><![CDATA[brand definition]]></category>

		<category><![CDATA[brand identity]]></category>

		<category><![CDATA[naming]]></category>

		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://work.elizabethbrooks.net/?p=464</guid>
		<description><![CDATA[
We do quite a bit of naming here- companies and products- but we don&#8217;t usually blog, tweet, or generally gab that much about the process. Having hired a few naming firms myself (or been subjected to someone else&#8217;s hire), I&#8217;ve learned a lot about what works, what doesn&#8217;t work, and what is simply wasting time.
A [...]]]></description>
		<wfw:commentRss>http://work.elizabethbrooks.net/2010/blog/got-name-how-to-choose-a-naming-firm/feed/</wfw:commentRss>
		</item>
		<item>
		<title>actionable? i got your actionable right here&#8230;</title>
		<link>http://work.elizabethbrooks.net/2010/blog/actionable-i-got-your-actionable-right-here/</link>
		<comments>http://work.elizabethbrooks.net/2010/blog/actionable-i-got-your-actionable-right-here/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 02:47:59 +0000</pubDate>
		<dc:creator>Elizabeth Brooks</dc:creator>
		
		<category><![CDATA[entrepreneurship]]></category>

		<category><![CDATA[leadership]]></category>

		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://work.elizabethbrooks.net/?p=459</guid>
		<description><![CDATA[New word for the cuss jar (where overused meeting jargon goes to die)&#8230;is &#8220;actionable&#8221;. &#8220;Actionable&#8221; goes right along with &#8220;best practices&#8221;. You wouldn&#8217;t use anything but your &#8220;best practices&#8221;, would you? As for &#8220;actionable insights&#8221;, well, if they aren&#8217;t anything I can take action on, they aren&#8217;t insights. 





		
			Share this on Facebook
		
		
			Tweet This!
		
		
			Share this on [...]]]></description>
		<wfw:commentRss>http://work.elizabethbrooks.net/2010/blog/actionable-i-got-your-actionable-right-here/feed/</wfw:commentRss>
		</item>
		<item>
		<title>&#8220;drm thinking&#8221; and how it kills innovation</title>
		<link>http://work.elizabethbrooks.net/2010/blog/drm-thinking-and-how-it-kills-innovation/</link>
		<comments>http://work.elizabethbrooks.net/2010/blog/drm-thinking-and-how-it-kills-innovation/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 23:42:06 +0000</pubDate>
		<dc:creator>Elizabeth Brooks</dc:creator>
		
		<category><![CDATA[digital media]]></category>

		<category><![CDATA[digital music]]></category>

		<category><![CDATA[entrepreneurship]]></category>

		<category><![CDATA[music business]]></category>

		<category><![CDATA[technology]]></category>

		<category><![CDATA[horses leaving barns]]></category>

		<category><![CDATA[microsoft]]></category>

		<category><![CDATA[music]]></category>

		<category><![CDATA[napster]]></category>

		<category><![CDATA[new york times]]></category>

		<guid isPermaLink="false">http://work.elizabethbrooks.net/?p=441</guid>
		<description><![CDATA[Today&#8217;s op-ed in the New York Times slamming Microsoft for its lack of innovation got me on this train of thought. (I do think MSFT has the opportunity to innovate, but that&#8217;s another post.)
There is a clear difference in DNA between companies that innovate and companies that don’t. A big piece of that is what [...]]]></description>
		<wfw:commentRss>http://work.elizabethbrooks.net/2010/blog/drm-thinking-and-how-it-kills-innovation/feed/</wfw:commentRss>
		</item>
		<item>
		<title>the spirit and essence of social media</title>
		<link>http://work.elizabethbrooks.net/2010/blog/the-spirit-and-essence-of-social-media/</link>
		<comments>http://work.elizabethbrooks.net/2010/blog/the-spirit-and-essence-of-social-media/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 04:14:59 +0000</pubDate>
		<dc:creator>Elizabeth Brooks</dc:creator>
		
		<category><![CDATA[social media]]></category>

		<category><![CDATA[conversation]]></category>

		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://work.elizabethbrooks.net/?p=438</guid>
		<description><![CDATA[The spirit and essence of social media are completely separate from the tools we use to deploy them. ]]></description>
		<wfw:commentRss>http://work.elizabethbrooks.net/2010/blog/the-spirit-and-essence-of-social-media/feed/</wfw:commentRss>
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