Karyn Cooks is a leader in the burgeoning field of social media. Karyn’s expertise at analyzing, interpreting, and implementing modern marketing strategies in the social field and in ecommerce makes her an invaluable contributor to str.ate.gy. Karyn’s firm, Flair Media, partners with str.ate.gy as a single entity to manage comprehensive programs for several joint clients. Social media remains to some extent a “frontier”, with a lack of effective monitoring tools and ROI analysis; Karyn has been a pioneer in helping this occasionally ambient space make clear marketing sense.

Before founding Flair, she was the founder and original owner of Boudoir Essentials, a successful online destination for all things “women”. Karyn’s hands-on experience in building out ecommerce destinations and managing customer acquisition and retention provides a huge advantage to str.ate.gy & Flair clients. Karyn was previously Program Manager for Peabody award-winning Channel One Network - bringing world news to eight million teens each school day - and was integral to the launch of Mojo Records, a highly successful “major independent” record label. As a passionate music lover, Karyn has also produced several musicals, including Hedwig & The Angry Inch, managed rock bands, and produced recordings.

Karyn and Bowie, her Boston Terrier, live in Los Angeles.