From Paul Carr’s TechCrunch piece on integrated advertising, especially on Twitter (the piece is wonderfully entitled NSFW: Give Me Ad-Free Conversation or Give Me Death (Please RT):

A tweet isn’t a “piece of content”. It isn’t editorial. No matter whether we’re talking about what we’re having for lunch or suggesting a new movie or sharing a piece of news, what we’re really doing is having a good old-fashioned conversation. Following people on Twitter is like organising the world’s largest cocktail party – we’ve decided who’s opinions we trust, and we’ve invited them to come into our homes and talk to us about things they are genuinely interested in. The moment people start screwing around with that principle, the whole system collapses.

Couldn’t define the current and/or idealized nature of Twitter any better. As marketers (Carr: “What I do is Good and Pure; what they do is Bad and Dirty.” So true) we are faced with a world where any traditional notion of advertising is easily avoided by all smart people and most not-so-smart. So we leverage ourselves into content and “conversations” because people like those. At which point, like an airborne contaminant, we risk ruining that content/conversation experience by rendering it no longer genuine (the word “authentic” is currently in my “social media cuss jar” via which folks in our meetings are fined for egregious buzzword use*).

One answer to this is to leave the conversations alone in order to maintain their authentic real and genuine nature, thus retaining what is currently a quite effective marketing tool.

Over/under on that happening? Thought so.

* Social media cuss jar is combined with Internet jargon cuss jar and includes such words and phrases as “100,000 foot level”, “drill down”, and the execrable “best practices”. You get the picture.

Microsoft laid off about 800 people today. One of them was my friend and former Napster colleague Don Dodge. Don was a Director of Business Development in the Emerging Businesses unit, which is a fancy way of saying he evaluated startups mainly for possible acquisition by Microsoft.

I walked around TechCrunch 50 once with Don. He was inundated by the attending startup peeps. Don’t let anyone tell you that they’re too cool to want to be bought by Microsoft.

You can read what Don has to say about today in his blog here . What struck me most, besides the fact that Don now gets to write his own ticket in tech and do any one of a million things, is that he says he’s never had the time to think about what he might want to do. And it’s true for most of us. We’re rushing from city to city, country to country, and barely have time to tend our home lives properly (and some of us neglect that too). “The gift of time”, another ex-Napsterite, Milton Olin, used to call it. You get that gift when a lunch cancels last minute or you have that weekend at home after all. Being fired sucks. But if you’re smart and capable and know how to make the most of your skill set, it can also give you the gift of time and another, priceless gift – that of perspective. Being fired is the best thing ever to happen to many people I know.

It’s remarkable to me that the conversations around digital music remain pretty much identical to the conversations we had in 2000, when Napster was supposedly taking over the world.

I showed this Atlantic monthly article by the very smart Charles Mann, which I loved, to someone very close to me who wasn’t around in the Napster days. He said, “Wait…when was this written? It could have been written today.” And he was right.

Talked about this same subject last night (Halloween night) over dinner with ex-Napster colleague Don Dodge and he agreed…when is this conversation going to change?

Is it licensing? It’s not technology.

Maybe it’s simply imagination. MUCH more on that soon.